Generating Initial Ideas for Opportunities
This paper integrates current theory and research, to provide guidance on how to generate initial ideas for new venture opportunities.
Two major determinants of the idea-generation process are: conceptions of what constitutes an opportunity (opportunity prototype properties); and material as well as intangible (prior knowledge, networks, self-knowledge) resources.
Another two factors comprise the idea-generation process itself: the focus of attention and information types pursued; and the transformation of information and experience into initial ideas for opportunities.
The paper find at the bottom of this page discusses the resulting initial ideas in terms of their diversity and uniqueness, and in terms of being ‘end-point’ or ‘starting-point’ ideas.
Two major determinants of the idea-generation process are: conceptions of what constitutes an opportunity (opportunity prototype properties); and material as well as intangible (prior knowledge, networks, self-knowledge) resources.
Another two factors comprise the idea-generation process itself: the focus of attention and information types pursued; and the transformation of information and experience into initial ideas for opportunities.
The paper find at the bottom of this page discusses the resulting initial ideas in terms of their diversity and uniqueness, and in terms of being ‘end-point’ or ‘starting-point’ ideas.